At the Skift Global Forum, Chip Conley (Head of Global Hospitality and Strategy at Airbnb) spoke about the future of the boutique guest experience. Chip has 27 years of experience as an innovator in the hospitality industry and has handled the creation and management of 52 boutique hotels.
Consumers are depending on their mobile phones more and more for information. While it is important to capitalize on this by optimizing your website for mobile with a responsive design, it extends further than that. iBeacon technology is the next stage for mobile use in hotels, and to jump on board now would give your property an early adopter advantage.
As stated in our Mobile Revolution and the Millennial Traveler post, the largest number of hotel mobile site visitors are over 55. The Baby Boomers are quickly becoming consumers of mobile technology, and with their control of over 50% of discretionary spending and retirement rapidly approaching, they are a group you want to connect with.
As hoteliers, you can no longer turn a blind eye to the mobile revolution. The time to adapt is now, and the millennial traveler will no longer be forgiving of Wi-Fi and mobile phone inadequacies.
PART I of this series covered the top 4 guest Internet trends and in PART II we highlighted 3 ways to optimize your guest Internet. In this post, we’ll explore opportunities for monetizing guest Internet.