"These new travelers don’t need tons of handholding, they shun human interaction, and know their way around everywhere they go."
The elusive "silent traveler" skips traditional guest touch points in favor of digital options. Travel information star, Skift, first coined the term earlier this year when they predicted that in 2014 we would see the rise of the silent traveler - and rise they did. These guests are, for the most part, a sub-sect of the Millenial generation, a hot topic in hospitality industry chatter.