With the rise of hospitality technology, comes the rise of guest technology demands. Mobile check-in, mobile room keys, and fast Wi-Fi are just the tip of the iceberg. Hospitality Technology reported the top IT-driven steps to meet the needs of travelers. Here’s what you need to know to satisfy your guests:
“We should never get to the stage where we replace human interaction. Technology should enable and make processes that have taken too much effort become seamless, or connect us globally to make us better service providers.”
“Millennials are technology-driven, social beings, visual learners, socially responsible, and more demanding than any generation before them”
Have you been avoiding millennial travelers? Deeming them “too much work” or “not worth the effort”? Well, you would be right. Almost. Millennials (defined by those born between 1980 and 1999) are more demanding than any generation before them. To put in the effort to attract and please millennials would entail completely rethinking your strategy, which could risk isolating other generations who have proven themselves loyal.
"These new travelers don’t need tons of handholding, they shun human interaction, and know their way around everywhere they go."
The elusive "silent traveler" skips traditional guest touch points in favor of digital options. Travel information star, Skift, first coined the term earlier this year when they predicted that in 2014 we would see the rise of the silent traveler - and rise they did. These guests are, for the most part, a sub-sect of the Millenial generation, a hot topic in hospitality industry chatter.
At the Skift Global Forum, Chip Conley (Head of Global Hospitality and Strategy at Airbnb) spoke about the future of the boutique guest experience. Chip has 27 years of experience as an innovator in the hospitality industry and has handled the creation and management of 52 boutique hotels.