In the recent Choice Hotels International “Road Warrior Survey” conducted by research company, Newlio, over 500 US business travelers who took trips between March 2013 and February 2014 were surveyed to reveal several interesting trends:
There’s no quick answer when solving the loyalty equation, but with business travelers today carrying an average of 2.68 devices, digital and mobile services certainly need to be part of the mix. Guests are increasingly turning to mobile to get more value out of their travel experiences, from booking hotels online to checking social media reviews.
From having your favorite coffee brand in your room to telling the hotel staff exactly what type of pillow you would like upon arrival, hotels are stepping up their personalization game. Millennials get a lot of credit for demanding personalized serviced, but we think the most credit should go to technology.
Although we’ve been covering technology trends a lot lately, this recent poll, conducted by SmartBrief.com (sponsored by The Wall Street Journal), explores how guests’ demands are changing with the technological environment—not just what the tech industry is projecting. The results below are those we found the most relevant to the hospitality industry today.