Known as a reliable and consistent major hotel brand Holiday Inn Express® by 40-somethings to Baby Boomers, the Holiday Inn brand is adding features and amenities to attract the next generation of travelers—Millennials.

The recently published Lodging Technology Study by Hospitality Technology reveals trends and future development in the industry spurted by the increasing amount of Wi-Fi-enabled guest devices. These 8 trends summarize the findings from the study.

In a recent study by the Incentive Research Foundation (IRF) event planners, third party vendors, and sales managers identified WiFi, Virtual Meetings, Social Media, and Mobile Apps as important considerations in determining where to host offsite meetings and events. Second to those were audience response systems, badge screening, and cloud computing, with audio/video support and computers as a “given.” Insights on the top 4 technology aspects are detailed below.

According to a recent Hotel News Now article, tech-savvy folks do more traveling and hoteliers that connect with them on their mobile devices will reap rewards. The mobile channel is increasingly convenient for marketers; the challenge is keeping consistency across all devices throughout their experience including inspiration, research, validation, booking, confirmation, travel planning, and memory sharing.

Dan Lulich, Chief Technology Officer at Eleven