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Adapting to Our Tech-Centered World

Jul 11, 2013 11:52:27 PM

Today’s travelers carry smartphones, laptops, and tablets, which means your guests are researching, booking, and interacting with your brand through multiple channels simultaneously. According to Tnooz, guests “want to have engaging experiences that allow them to enjoy the benefits of an experience on multiple devices.”

Luckily, statistics are stacking up in your favor:

  • 11% more is spent by those who book by smartphone
  • 31% more is spent by those who book by tablet
  • Mobile-use travelers are also more brand -loyal, likely to make other purchases via devices, and much more likely to see travel as part of their identity.

Smartphones and tablets are the most intimate tech devices travelers own. Hotels can create more relevant and meaningful experiences by increasing bandwidth and adding a mobile strategy aligned with their overall strategy.

How do guests use mobile devices throughout your property?