Do your TripAdvisor reviews include complaints about your Wi-Fi? Ever wonder why? We’ve outlined the top 5 concerns guests have about Wi-Fi when they are planning a hotel stay. The more you tailor the Wi-Fi experience at your property to avoid these concerns – the happier and more loyal your guests will be!

It comes as no surprise that today’s traveler gobbles up hotel bandwidth and comes back for seconds. With an increasing number of connected devices coming along on both business and leisure trips, it is difficult to keep up with the demand. Hundreds of guests carry an average of 3 devices and they all clamor to get connected in the lobby, guestrooms, and business center. With expectations for speedy Wi-Fi being at an all-time high, it is crucial to guest loyalty that hotels can deliver.

Ever since Hotel WiFi Test gained public recognition, guests have had hard data to use when applauding or criticizing hotels for their Wi-Fi speed. Now, Hotel Wi-Fi Test has launched a partner program for hotels. Hotels can test themselves and prove to guests that they can be confident in their Wi-Fi. While this is a nice opportunity for validation, the reality is that you should already be analyzing your Wi-Fi with tools provided by your HSIA provider. Graeme Powell highlighted the steps hotels should be taking to analyze their Wi-Fi in Data Analytics and Hotel WiFi. Here is what he uncovered: