Last week, part of the Eleven team ventured down to Silicon Valley for the 2018 HTNG Insight Summit. It was a week of high-tech learnings and insightful conversations with industry leaders, so we rounded up our top six learnings to share with you.

 In Part I and Part II of our Myth-busters Blog Series, we debunked the myths that Wi-Fi is all about bandwidth, that it should be managed on-property, and that it’s an IT function, not a business asset. In Part III we’ll wrap it up with 2 more hotel Wi-Fi myths.

By now we’re all well-aware that Wi-Fi is is a must-have...However, there are opposing forces at work making it increasingly difficult for hotels to deliver a high-performance guest Internet experience. Guests use an average of 2GB of data per month on their  2.9 devices (Skift). The average cost of a network  installation is $300,000 and $5,000 per month for 500MB of data at a 500-room hotel (Meetings&Conventions, Cloudflare). At the same time, guest willingness to pay for Wi-Fi is declining. According to a 2015 Hotels.com survey, 53% of hotel guests demand free and reliable Wi-Fi as a standard.