In PART I of this series, we explored the top tech trends that are affecting guest Internet.

In order to make recommendations for optimizing and monetizing your guest network, we first must identify the top top tech trends that are affecting guest Internet:

In the 2014 Hospitality Technology Magazine Hotel Technology Study (accessible with registration) they took a close look at hotel budgets from 2011 to 2014. The study surveyed over 50 executives in charge of more than 40,000 US-based properties, representing a mix of full and limited service brands.

There’s no quick answer when solving the loyalty equation, but with business travelers today carrying an average of 2.68 devices, digital and mobile services certainly need to be part of the mix. Guests are increasingly turning to mobile to get more value out of their travel experiences, from booking hotels online to checking social media reviews.

A recent study conducted in Spain, found that 66% of guests would pay for mobile Wi-Fi. Patrick Mayock, editor-in-chief of HotelNewsNow, participated in the study and wrote about it in this article. The study, done as a pilot project, allowed guests staying at ME Madrid Reina Victoria Hotel and Hospes Madrid Hotel to try a portable router device which allowed guests to have a 4G connection, the fastest speed available in Spain. Maycock said his Wi-Fi experience during the study was the best he’d ever had. The overall results reveal other interesting guest behaviors highlighted below: