PART I of this series covered the top 4 guest Internet trends and in PART II we highlighted 3 ways to optimize your guest Internet. In this post, we’ll explore opportunities for monetizing guest Internet.
In order to make recommendations for optimizing and monetizing your guest network, we first must identify the top top tech trends that are affecting guest Internet:
In a recent TrustYou study of 1.57 million travelers and reviews, they offer a comparison of business and leisure travelers. Some interesting statistics are below:
In the 2014 Hospitality Technology Magazine Hotel Technology Study (accessible with registration) they took a close look at hotel budgets from 2011 to 2014. The study surveyed over 50 executives in charge of more than 40,000 US-based properties, representing a mix of full and limited service brands.
There’s no quick answer when solving the loyalty equation, but with business travelers today carrying an average of 2.68 devices, digital and mobile services certainly need to be part of the mix. Guests are increasingly turning to mobile to get more value out of their travel experiences, from booking hotels online to checking social media reviews.