The recent hack at White Lodging Hotels Group following the data breaches at Target and Neiman Marcus, serve as harsh reminders that all businesses, both large and small, are vulnerable to cyber attacks.

The availability of digital devices and applications has more than doubled in recent years. We are more connected than ever with greater demand for richer, more personalized experiences and faster access to information.

There’s more demand than ever on guest networks. The challenge lies in the ever-increasing number of Wi-Fi enabled devices, along with ever-increasing demand for bandwidth to support more activity. It has become not just a one time upgrade, but an ongoing cycle where hoteliers must foot the bill.

You might think the title of this recent HotelNewsNow.com article says it all: The Inevitability of Free Wi-Fi. However, author Ed Watkins admits that Loews, the most recent hotel brand to offer free Wi-Fi in all guestrooms, “might just be an outlier.”

A recent customer survey gave us insight into what hoteliers want out of their guest technology, namely our five-star guest computing software, ElevenGC. The most important guest computing features identified by hotels are: