As we embark on a new decade, we expect to see more innovation and advancement in the world of Wi-Fi, particularly in terms of enterprise connectivity. Looking forward, we have identified six predictions in Wi-Fi technology, markets, and themes for the year ahead.

This blog post was originally posted on October 26, 2018 and has been updated for accuracy and comprehensiveness. 

The Wi-Fi Alliance® recently released specifications for release 3 (r3) of Hotspot 2.0. Primarily, this release focused on the Hotspot 2.0 profile’s interaction with networks and aims to streamline the user experience installing the profile. If you want to learn more about the basics of Hotspot 2.0, check out our previous blog post, How Hotspot 2.0 Streamlines Guest Wi-Fi Access.

As the Wi-Fi industry continues to evolve and grow at a rapid pace, it is more important than ever for brands to think about Wi-Fi connectivity with a strategic focus on user experience and security. Hotspot 2.0 technology enables simple, seamless, and secure connectivity, while equipping enterprises with the right network infrastructure for the future.

Today, great Wi-Fi is about more than just connecting devices—it is about connecting people to your brand. People spend more than 50% of their time on Wi-Fi. Your guest network must be able to not only handle this growing traffic, but also to identify and engage your most loyal guests.