People today expect to be connected always and everywhere; sometimes it's hard to believe that there was a world before smartphones and Wi-Fi. In the time since Wi-Fi became ubiquitous in hotels, apartments, and public spaces, it has fueled the evolution of connectivity in a lot of ways. Just like Maslow's hierarchy of needs, the most basic needs start at the bottom, and you can't get to the next level without a strong foundation.
Last week some of our team members joined hospitality's brightest minds to talk technology at the HT-NEXT conference in San Diego. We engaged in meaningful conversations, attended informative sessions, and came home with several great insights about how hotel brands develop their Wi-Fi strategy for today—and tomorrow.
Spring Breakers Beware! Much ado has been made about hotel Wi-Fi security since a recent report from the Today Show showed just how easy it is for hackers to tap guests’ personal information via hotel Wi-Fi. Unsuspecting sunbathers naively connect poolside only to learn a nefarious hacker has secretly duped them into authenticating on to a fake Wi-Fi network that closely resembles the hotel’s.
As a follow-up to our recent article in Hospitality Upgrade, “The Future of Hotel Wi-Fi”, we have pulled together our insights plus thoughts from some of the industry’s best and brightest to present you with our top six predictions for hotel connectivity in 2018.
Ten years ago, if you looked to the future of hospitality technology, you probably would have never guessed that Wi-Fi would be at the core of guest engagement. As guest experiences rely more on mobile, hotel brands can leverage Wi-Fi authentication to identify loyal guests and reward them with a homelike experience that lets them create the personalized stay they they truly want. From streaming their own content to the in-room TV to controlling the room temperature and lighting to receiving location-based offers around the hotel, the Internet of Things (IoT) will be in full swing in 2017. Your Wi-Fi network is mission critical to enabling these connected experiences and building brand loyalty.