SoLoMo is an acronym for social, local, and mobile. Today’s travelers are constantly connected through smartphones, seemingly ubiquitous Internet access, and nearly constant access to social media. The convergence of these technologies makes it easier for even the smallest hotel to connect with guests.
The “SoLoMo” trend has become even more powerful in the last year as consumer behavior has changed, including these shifts:
More people connect to the Internet through mobile devices than on desktops or laptops
Virtually all consumers (97%) search for and learn about local businesses online
78% of small businesses get at least one quarter of their customers through social media channels