A modern horror story: You've been traveling for over 12 hours, you're tired, hungry and you still have some work to do before tomorrow. You check into your hotel room, open your laptop and...the Wi-Fi doesn't work. Dun, dun, dun!
Ten years ago, if you looked to the future of hospitality technology, you probably would have never guessed that Wi-Fi would be at the core of guest engagement. As guest experiences rely more on mobile, hotel brands can leverage Wi-Fi authentication to identify loyal guests and reward them with a homelike experience that lets them create the personalized stay they they truly want. From streaming their own content to the in-room TV to controlling the room temperature and lighting to receiving location-based offers around the hotel, the Internet of Things (IoT) will be in full swing in 2017. Your Wi-Fi network is mission critical to enabling these connected experiences and building brand loyalty.