New Minimalist Hotels Take Hold

A new segment of high-end, yet economic, hotels that cater to Millennials have arrrived. Some examples of these are Marriott’s new Moxy Hotels, and in a more recent article, Larry Mogelonsky writes about the ALT Hotel brand, citizenM, and Yotel.

This movement towards clean, minimal design really speaks to the demands of Gen Y. Next time you think about what your hotel might need to attract guests, maybe you should think about what can be removed.

• Minimize furniture. By reducing furniture both in rooms and throughout lobbies, you can create non-guest revenue from extra spaces, as mentioned in this article.
• Remove unnecessary services and products. Eliminate amenities that are rarely used like the minibar and in-room coffee makers. Instead offer your guests the option to customize room amenities online to enhance their experience and reduce affiliated overhead costs.
• Consider losing the front desk. . Provide self check-in stations, and the option to do so remotely. Some effective examples of these are in this article.
• Less is more. Sustainability is fashionable. Get creative about small spaces and utilize every inch of your hotel for additional revenue.

Your overall objective should be to cut costs and add value to your guests. If your guests see an extra amenity as incurring a cost, most of the time they’ll opt out; which is the perspective you should use to eliminate unnecessary costs.

How will your hotel adapt to the new minimalist trend?