Who are the Millennials?
Defined as those born in the early 1980s to early 2000s, Millennials have also been known as the “Echo Boomers” and Generation Y. They took on several of the purchasing traits of their predecessors, yet adopted a digitally enhanced perspective on everything from purchasing habits to social lives and relationships.
Why do Millennials Matter?
Millennials will soon be the dominant group of both business and leisure travelers. They also strongly influence all of the generations before and after them, so hotel investments with Millennials will not be lost with existing and future guests. Improvements will continuously create value for the future of your hotel and travelers.
Below are a few of the latest articles about Millennials in the hospitality industry:
- USA Today: Country Inns Gets a makeover with Millennials in mind
- New York Times: The Millennials Check In
- TIME: Marriott & IKEA Launch a Hotel Brand for Millennials: What Does That Even Mean?
Stay tuned for our follow up post where we will share 9 ways to appeal to Millennials.