The “digital elite” encompasses travelers of all ages who are technologically savvy and operate on multiple devices. Technology isn’t just for millennials anymore; 7 in 10 of the “digital elite” are between 18 and 49 years old. Learn all you need to know about this growing population so you are prepared when they come knocking on your door.
“Millennials are technology-driven, social beings, visual learners, socially responsible, and more demanding than any generation before them”
Have you been avoiding millennial travelers? Deeming them “too much work” or “not worth the effort”? Well, you would be right. Almost. Millennials (defined by those born between 1980 and 1999) are more demanding than any generation before them. To put in the effort to attract and please millennials would entail completely rethinking your strategy, which could risk isolating other generations who have proven themselves loyal.