Today, great Wi-Fi is about more than just connecting devices—it is about connecting people to your brand. People spend more than 50% of their time on Wi-Fi. Your guest network must be able to not only handle this growing traffic, but also to identify and engage your most loyal guests.
Top 5 Guest Wi-Fi Concerns
Do your TripAdvisor reviews include complaints about your Wi-Fi? Ever wonder why? We’ve outlined the top 5 concerns guests have about Wi-Fi when they are planning a hotel stay. The more you tailor the Wi-Fi experience at your property to avoid these concerns – the happier and more loyal your guests will be!
Myth-buster: Hotel Wi-Fi Edition Part III
In Part I and Part II of our Myth-busters Blog Series, we debunked the myths that Wi-Fi is all about bandwidth, that it should be managed on-property, and that it’s an IT function, not a business asset. In Part III we’ll wrap it up with 2 more hotel Wi-Fi myths.
Myth-busters: Hotel Wi-Fi Edition Part I
By now we’re all well-aware that Wi-Fi is is a must-have...However, there are opposing forces at work making it increasingly difficult for hotels to deliver a high-performance guest Internet experience. Guests use an average of 2GB of data per month on their 2.9 devices (Skift). The average cost of a network installation is $300,000 and $5,000 per month for 500MB of data at a 500-room hotel (Meetings&Conventions, Cloudflare). At the same time, guest willingness to pay for Wi-Fi is declining. According to a 2015 Hotels.com survey, 53% of hotel guests demand free and reliable Wi-Fi as a standard.