Top Hotel Execs on 2013’s Biggest Challenges

HotelNewsNow asked several big brand executives about their expectations for the year ahead. Several key hospitality challenges are discussed, many of which focus on technology in one way or another. A common theme among the opportunities discussed by the execs is using technology to reinvent guest engagement. Here are a few highlights of the opportunities 2013 holds:

• Using technology to customize and enhance the guest experience
• Changing reliance on OTAs as distribution channels evolve
• Better utilization of social media to connect with guests virtually
• Stepping up online brand presence and relevance

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More about 2013 forecasting:

• 2012’s Tech-Savvy Guests are 2013’s Guests
• Resolve to Put Security First in 2013

What technology challenges do you see for the year ahead?