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Local Amenities Attract Millennials

Mar 6, 2013 2:47:10 AM

As notoriously fickle Millennials enter the market, it is more important than ever to give guests a distinctive experience. “Hotels must find ways to connect with Gen Yers on an emotional level, which isn’t easy,” says Rick Garlick, Ph.D in this Hospitality Net article.

Not everyone can offer a quirky goldfish to a lone guest, as mentioned in 10 Examples of Exceptional Hotel Features, but everyone can give guests an exclusive and localized experience. Social media and word-of-mouth multiply the effect.

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Recent articles like, China Opens World’s First Panda Hotel andThe British Luxury Hotel is Officially ‘Royal’ illustrate how impactful local history and environment can be. We find that localizing is often overlooked and has more longevity and authenticity than some of the peculiar amenities popping up (think ‘tanning butler’ or ‘scent concierge’).

Here are a few of our favorite hotels that have enhanced their guests’ experience with amenities unique to their locations and an experience guests can’t get anywhere else:

  • Wickaninnish Inn offers complete rain gear to help guests enjoy their distinctive – albeit wet – oceanfront location.
  • Soho House New York features eucalyptus steam rooms and full spa treatments that speak to the luxury indicative of swanky SoHo.
  • Hotel deLuxe Portland offers a one-of-a-kind package that pays homage to the Portlandia television series – doesn’t get much more local than that!

What local amenities express what’s different about your city or property?

Learn more about enhancing your guests’ experience: