In a recent TrustYou study of 1.57 million travelers and reviews, they offer a comparison of business and leisure travelers. Some interesting statistics are below:
Business Travelers
- 65% book direct vs using online travel agents (OTAs)
- 57% use mobile for travel information
- 77% consider reviews to be very to somewhat important
- Only 40% rely on their company recommendations to select a hotel
- 18-30 year olds are most likely to post a negative review
- Average trips per year varies by age segment:
- Ages 30 and under report traveling 4.7 times per year
- 46-65 year olds travel 4.2 times per year
- 30-45 year olds travel 3.6 times per year
Leisure Travelers
- 87% use a computer (only 25% use a smartphone) to book accommodations
- 38% use a mobile device for travel services
- 82% consider reviews to be very to somewhat important
- 73% consider relevant and varied activities beyond price
- 63% use search engines as their go-to resource for travel information
- 63% are price sensitive
- 18-30 year olds take more leisure trips than 31-65 year olds
Read the report summary here (registration required).
How do you adjust your strategy to meet the needs of business versus leisure travelers?