Do your TripAdvisor reviews include complaints about your Wi-Fi? Ever wonder why? We’ve outlined the top 5 concerns guests have about Wi-Fi when they are planning a hotel stay. The more you tailor the Wi-Fi experience at your property to avoid these concerns – the happier and more loyal your guests will be!
In Part I and Part II of our Myth-busters Blog Series, we debunked the myths that Wi-Fi is all about bandwidth, that it should be managed on-property, and that it’s an IT function, not a business asset. In Part III we’ll wrap it up with 2 more hotel Wi-Fi myths.
By now we’re all well-aware that Wi-Fi is is a must-have...However, there are opposing forces at work making it increasingly difficult for hotels to deliver a high-performance guest Internet experience. Guests use an average of 2GB of data per month on their 2.9 devices (Skift). The average cost of a network installation is $300,000 and $5,000 per month for 500MB of data at a 500-room hotel (Meetings&Conventions, Cloudflare). At the same time, guest willingness to pay for Wi-Fi is declining. According to a 2015 Hotels.com survey, 53% of hotel guests demand free and reliable Wi-Fi as a standard.
It comes as no surprise that today’s traveler gobbles up hotel bandwidth and comes back for seconds. With an increasing number of connected devices coming along on both business and leisure trips, it is difficult to keep up with the demand. Hundreds of guests carry an average of 3 devices and they all clamor to get connected in the lobby, guestrooms, and business center. With expectations for speedy Wi-Fi being at an all-time high, it is crucial to guest loyalty that hotels can deliver.