Holiday Inn Express is Using Tech to Recreate Their Brand

Known as a reliable and consistent major hotel brand Holiday Inn Express® by 40-somethings to Baby Boomers, the Holiday Inn brand is adding features and amenities to attract the next generation of travelers—Millennials.

Millennial travelers are a mobile-engaged, social-driven group who blend work and play; read more in posts here and here. For that reason, it’s important they be connected at all times. Holiday Inn Express® is adapting with new technology, from social media campaigns to trading out traditional business centers with well-appointed iMac computers.

A Real World Example: 2 Texas Holiday Inn Express Properties Up Their ‘Cool’ Factor with ElevenGC for Mac

Holiday Inn Express Amarillo and Holiday Inn Express Amarillo West are two prime examples of IHG’s select service brand catering to a hipper, more modern clientele. Both of these Texas properties have all the finishing touches, including recently deployed iMac guest computers from Eleven. Both properties offer 24/7 computer access in a comfortable setting with contemporary décor.

As an Apple enthusiast, I chose to use Eleven’s iMac solution with both Apple OS and Windows. This elegant solution is a great differentiator for my hotels,” says Alkesh Patel, Holiday Inn Express Amarillo Owner. “I am delighted with the services provided by Eleven for my two Holiday Inn Express hotels in Amarillo…As a result of Eleven’s service and support all systems running flawlessly, applications are update, and secure environment is provided for our guests. My valued guests are impressed with the functionality, ease of use and first class computing experience,” continues Patel.

The sleek style of both properties’ business centers is also indicative of the recent brand refresh by InterContinental Hotels Group. The latest Holiday Inn Express ad campaign is underlined by the brand’s promise to deliver a “Simple. Smart. Spot On.” guest experience – which aligns perfectly with Eleven’s mission to enhance the guest technology experience. Read more about the Holiday Inn Express ad campaign here.

“We are excited to further our relationship with Holiday Inn Express, as well as other IHG brands. We value and share their commitment to enhancing guest experience through exceptional application of the latest technology,” commented Dan Meub, CEO of Eleven.

See the original press release here.